SR*
Strategic & Inclusive
Product Designer.
Designing AI-powered tools to empower SaaS & Enterprise solutions.
I’m a generalist product designer with leadership experience in digital transformation, driving UX maturity, and fostering client-first thinking across industries. In our pixel-imperfect reality, I advocate for ethical design & its impact on both people and creators.
Featured Work.
Ranges from 2023 - Present
Amazon : AI-Driven Website Builder empowering sellers, cutting setup costs by 20%.
Led design and strategy for Amazon’s AI-driven website builder, simplifying storefront creation, inventory, shipping, and social commerce to empower MSMEs and drive growth.
JLL : Portfolio optimisation for Prop Tech
Designed an end-to-end portfolio optimization suite for JLL Tech, empowering real estate professionals with data-driven insights for strategic decision-making. The solution improved user engagement by 20% and streamlined reporting workflows.
03. SmartCommerce : Order & Warehouse Management System
Most recently, I was Lead Product Designer I worked for Amazon SmartCommerce, where I led the development of design principles and streamlined key features like shipping, returns, inventory management and WhatsApp Business integration. I guided the end-to-end Seller & User Experience, helping shape the entire product flow from strategy to execution, while working closely with cross-functional teams to ensure alignment and drive impactful results.
Strategy.
I help translate business strategy into product roadmaps by facilitating collaborative, in-depth conversations with stakeholders from different domains.
Here is a glimpse of some of the design thinking workshops I have led to uncover answers to challenging problems and inform product vision
01. Product Discovery & Ideation
I identified key opportunities and challenges by facilitating workshops to gather insights, enabling clear problem definitions and aligned product strategies.
02. Defining the Design Principles & System
Led workshops with Amazon’s PMs and tech team to define user-centric design principles and launch a scalable design system, aligning teams and improving consistency across the product.
03. Conversion Rate Optimisation
Spearheaded initiatives with the Product & GTM teams to optimise conversions for Amazon Marketplace and DTC channels, resulting in improved seller engagement and sales performance.
Collaboration.
Effective communication is at the heart of my design process and fosters strong, productive relationships across teams. By asking the right questions, identifying gaps, and embracing new perspectives, I ensure we’re always aligned on goals and solutions. Here’s what colleagues and clients have to say about my collaborative approach.
Sarnab D.
Brand Strategy, Anheuser-Busch InBev
have worked with Shraddha during my stint at Decision Point. We were able to complete an important project with a strict deadline owing
to her quick thinking and design skills.
She has this rare trait of keeping calm under immense pressure. A good listener and an out of the box thinker. She will be an asset to any organisation.
Yash D.
Sr. Product Designer, HumanX
Shraddha possesses a strong knack for product strategy & conceptualisation while comprehending the broader impact of features
on a large scale
I had the chance to collaborate with Shraddha on an E-commerce project where she served as the Lead Designer. Her leadership through demonstration was highly inspiring.